San Francisco is...

The other day, my friend Natasha showed me this web site project her homegirl's been working on called "San Francisco Is" www.sanfranciscois.com What they do is, they go around to different neighborhoods and high-traffic areas in SF with a sign that says "San Francisco is" and ask people to fill in the blank with whatever they feel SF is, to them... and then they snap a photo and post it to their site. I think the idea is pretty dope! Keep doin' it y'all! It would be great to see them get out to some of the other, more local neighborhoods too! or... maybe use an iPhone or Blackberry or some type of camera phone and post the pics in realtime, as soon as they take them. That would be kinda sick!

Here's a little background on San Francisco Is:
San Francisco Is... started as a group project for an Advanced Graphic Design class at San Francisco State. They initially began work on specific locations in the city, and realized in doing research, that the concept and idea of defining the essence of San Francisco came about.

They wanted to find out... "What is it about San Francisco that people love and why does it continue to intrigue so many? What is San Francisco?"

... and they realized that there wasn’t one definite answer. In order to define San Francisco, a social experiment needed to be created.

Peep out www.sanfranciscois.com, they're definitely reppin' SF! If any of you get your own picture on there wearing some 4fifteen gear, holla at me. The first person to get up on there reppin' 4fifteen will win a teeshirt of their choice! Yee!

Crisp and Clean. 4fifteen.

Spring/Summer 2009 Line
This season, we're keeping things clean and crispy. White tees and one heather gray tee with simple colorways for the designs. I wanted to let the designs really speak for themselves on clean canvases. I'm quite pleased with how these four designs turned out.


Golden State Kings. Representing all of Northern Cali... we are the Kings! Comes in two colorways, both on white teeshirts. Black outline w/ gold crown (as shown above) and Royal Purple outline w/ gold crown.


Fog City. San Francisco is the Fog City. Black and white design on a heather gray teeshirt. Reps the Fog City well.


SF Sign Language. Reppin' The City with various street signs from throughout the city. Reppin' all different neighborhoods. Can you find your street?


San Franciscans Read Between the Lines. At first glance, this design may not make any sense to you. It might look like a bunch of words throw together. Look closer. If you read between the lines (or every other line), there's a hidden message. Welcome. We don't call it Frisco.

A few baby-sized pieces are on the way as well, for the pint-sized San Franciscans. Never too young to rep the 4fifteen! They should be ready in April too.

Hope you guys like em. The shirts are being printed up right now and will be available for purchase on the 4fifteen web site in April. In addition, they'll be for sale at The Cherry Blossom Festival in Japantown on April 11-12 and 18-19. Come by our booth and say hey!

Interview by Plug1 at WhatImSeeing.com

I met Plug1 from one of my favorite blogs, WhatImSeeing.com, in 2008. Plug1 takes really dope photos around the City and also posts a lot of interesting and little known facts about SF. He recently posted an interview we did, on the site. I'm honored to be a part of WhatImSeeing!
Read the entire interview.

What up Plug1! Thank you!

4fifteen Clothing Featured on Thrillist!

4fifteen was recently featured on Thrillist.

"Just as SF icons like the GG Bridge and Coit Tower are immediately recognizable for their magnificence, those who sport them on their clothing are immediately recognizable for their punificence. For gritty local gear that doesn't come with postcard aesthetics, recognize 4fifteen..." Read the entire feature.

Thanks for this great opportunity!!

SPRING 2008 LINE is up!

I just posted the new 4fifteen designs for Spring 2008 on the site. Peep em at www.4fifteenclothing.com Get 'em while they're hot!!

(front)
(back)
The San Francisco Treat. Inspired by Rice a Roni and Jerry Rice. Two of San Francisco's favorites. Thanks for the memories!!

Gold foil print on the front and classic white on red, a la 49ers throwback jersey style, on the back.

(womens)
(mens)
san franciscan. enough said? rep where your from! san francisco aka the 4fifteen! we don't call it frisco. outline of the 49 sq mile city in the background.

(front)
(back)
wires outside my house. i went outside one morning, took a pic of the telephone wires, denise held up a pair of my shoes and i took another pic of that... put the two together and made it into a hot, new 4fifteen design. it's kinda abstract looking with the silver on black print. came out pretty dope, if you ask me.

(mens)
(womens)
fourfifteen cablecar. the spring 2008 remix on a classic 4fifteen design. brought some fresh new colorways for the spring this year.